Monday, July 24, 2006

Nintendo DS Sales Rampage

I've mentioned before that Nintendo is doing everything right. Now, there are some remarkable market reports to back that up...with a vengeance.

As of today, Nintendo reports that sales of the DS have crested the 20 million units sold mark. I've seen numbers that put it well over 21 million. For some real world perspective on that, consider the fact that these numbers account for sales recorded in less than 20 months - the amount of time the DS has been available on the world market.

It's taken the GameCube nearly 5 years to sell 21 million units, and the DS has matched that in under 2 years.

According to 4colorrebellion, that works out to about 1 DS unit sold every 2 seconds since its launch date. And some more financial data from the 4CR article:

Riding high on the success of the DS, Nintendo also announced that their profit forecast for the next year is $711 million, up from $556 million last year. Their profits in the first quarter of this year were up ten percent, mostly because of the launch of the DS lite. Net income this quarter was $134 million, an additional $14 million higher than first quarter of the last fiscal year.

Holy zebra turkeyfish, Tom Nook! Microsoft and Sony have plenty to worry about.

Go Nintendo.

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